Brightline is US’s first major private intercity railroad in more than a century now. They recently announced a new deal with the famous Virgin Group. This deal is considered a trademark license and a strategic move. Virgin Group is known as one of the biggest brands in hospitality and travel. This deal will allow Brightline to pull Virgin’s expertise and experience to develop a new more powerful brand named “Virgin Trains USA.”
Brightline started their services in West Palm Beach, Fort Lauderdale and Miami in mid-2018. The company now wants to extend their services to Tampa and Orlando as well. They are also waiting on closing the XpressWest acquisition. The receipts of federal approvals are still pending. The construction of this railway will allow them to connect Southern California to Las Vegas. Check out cnbc.com to read more about Wes Edens.
The Virgin Group currently has more than that are focused on customer sectors. These sectors include travel, media, leisure, financial services, entertainment, telecom, health, and wellness.
Wes Edens, the current chairman of Brightline, was reported saying that the private sector in the USA made efforts to reinvent the rail service. He also praised the efforts made by the Virgin Group. Wes Edens is also the co-founder of Fortress Investment Group. Wes Edens is a US-based businessman. He currently co-owns the Milwaukee Bucks, an NBA franchise. Mr. Edens did his bachelors in Finance and Business Administration.
Wes Edens is the main reason behind the partnership between Brightline and Virgin Group. He was able to attract the Virgin Group in his mega railroad project.
The partnership between Virgin and Brightline will allow access to thousands of customers. This can also include other Virgin related brands from the hospitality and travel sectors. Some of the brands include the Virgin Voyages, Virgin Hotels, and Virgin Atlantic.
The Virgin Group will be the minor investors in Brightline, but Mr. Edens’s company named Fortress Investment Group LLC will have the major ownership. The company Brightline is predicted to change its name to “Virgin Trains USA” soon. They will transition to branding with this name by 2019.