Juan “OG” Perez and Jay-Z both own Roc Nation Sports which has signed some very notable sports athletes such as: Robinson Cano, Kevin Durant, and Victor Cruz. The focus of talent for Roc Nation Sports is to find sports figures that strengthen the brand and attract an audience. Roc Nation attempts to make a players image off the field as compelling as their talent at their respective sport. In a June 2018 article in Brotalk.com, details of OG Juan’s extravagant 50th birthday party are revealed. The party was hosted by OG Juan’s business partner and good friend, hip-hop mogul Jay-Z. Below, we will recap some of the highlights of the birthday celebration.
Brotalk.com reports that Jay-Z spent over $113,000 for the 50th birthday. Here were the expenses as summarized in the article: Dinner ($13,000), drinks ($9,000), and money spent at the club ($91,000). The evening started with a lavish dinner at Zuma Restaurant that served lobster, steak and sushi. Afterwards, the birthday crew headed to Made in Mexico and drank $9,000 worth of liquor. The evening was capped off with a visit to Playroom Nightclub where champagne was bubbling everywhere to the tune of a $91,000 tab. Social media erupted making the story viral to millions. Brotalk.com mentions that Jay-Z used the gala to advertise his own product line, a smart move by the hip-hop legend.
Brotalk.com writes about OG Juan’s and Jay-Z’s early upbringing which was evident in some of Jay-Z’s tracks in the early 2000’s. OG Perez ran the show behind the scenes while Jay-Z was on tour and making a name for himself. The pair created Roc Nation Sports in 2013 which was Jay-Z vision to mold sport stars like up and coming artist and to give them the tools to succeed.
Brotalk.com mentions how Jay-Z’s business protocol always translates to keeping things in the family where family matters more than anything, even money. It is no wonder why these two have been partners for more than 20 years. They make a compatible partnership and friendship built to last.