Guilherme Paulus Contribution to the Brazilian Tourism Industry


Guilherme Paulus is one of the most established businessmen in the history of tourism in Brazil. He is recognized both nationally and internationally for the quality services provided to the sector. Paulus is the founder of the prominent travel agency; CVC and is currently the Chairman of the GJP Group Hotels & Resorts.

Guilherme Paulus has also been a member of the National Tourism Council, and as of the present, he is convention & Visitors Bureau and São Paulo’s Board of Directors Chairman. Besides this, he is the acting vice president of the International Relations of the Brazilian Association of Travel Agencies.

Paulus contribution to the Brazillian tourism industry is unmatched. He has always been devoted to seeing the sector thrive, particularly at a time when the tourism sector is quite competitive as a result of new entrants and the recovery of new destinations. His dedication has enabled Brazil to remain one of the most favorite tourist destinations for many.

In an exclusive interview with Interview.net, Paulus stated the idea of creating CVC came from Carlos Vicente Cerchiari, who was a state deputy at the time. He met him while on a ship trip, during which Cerchiari revealed to him of his willingness to set up a tourism firm is Santo André. To learn more about his interview, Click here.

At the time of proposal, Guilherme Paulus was young and lacked the financial capability to start up the agency. He thus talked to his head where he was working, and since it has already been realized that he had an interest in entrepreneurship, they decided to set up the agency in a tiny street near a cinema exit.

Located in a place that experienced a constant flow of people, it did not take long for the business to peak and after 4 years of partnering with his head, Guilherme Paulus went alone and has since overseen CVC’s operations, growing it to the successful agency it is today.

Paulus is extremely optimistic, and he starts his day by writing his weekly schedule, as he believes doing so makes him organized and more productive. Asked about the trend that has caught his attention, he said that the utilization of technology in day to day activities attracts his attention more.

To him, technology has made it easy to access information fast, understand and respond to the needs of customers and the market trends.

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